About PURA VIDA

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Sobre PURA VIDA PURA VIDA is a company conceptualised ‎with the objective to provide innovative, fashionable, high quality products, specialized in apparel. We are proud to present genuine “Panama” hats and totes, completely hand-woven.

We continuously thrive to provide our customers ‎with up to date classic and elegant products and always ensure to introduce new Panama Hats collections in a wide variety of colours and designs, each one carefully made to meet the right occasion. Our goal is to provide outstanding products with style which will grant elegance to our customers and exceed the expectations of designers. All our products are designed to long-last, with the right care.

We offer a variety of products, but all our PANAMA HATS are 100% made of toquilla “straw”, manufactured by skilled artisans from Ecuador and we work as a team to provide our valued customers with a rich product and customer experience, unmatched in this segment.


We also offer our wholesale and corporate clients tailor made designs that matches with their corporate brands, events and/or market requirements.

PURA VIDA is the most characteristic Costa Rican phrase. It literally means pure life, however, the real meaning is closer to "plenty of life", "full of life", "this is living!", "going great", or "real living". The phrase can be used in many ways; for example, it can be used both as a greeting or a farewell, as an answer expressing that things are going well, or as a way of giving thanks.

The use of the phrase has become widespread among Costa Ricans and it now represents our brand and motto or even a lifestyle to our Clients. PURA VIDA! As a way of living means that no matter what your current situation is, there is someone else in this world whose life is less fortunate than yours. Life is simple, short, and it is important to live it to its full extent.

We at PURA VIDA, look forward to working with you, to match your aspirations.

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  • 2126 Burnhamthorpe Rd. West, Mississauga - Ontario, Canada, P.O. BOX 67083. Postal Code: L5L5V4
  • + 1 (647) 847-5344
  • info@puravida.co.com